Who we are

About us

HYFi

We are independent financial advisers, offering a service that is focused on your financial goals and objectives. Based in Hertfordshire, but with clients across the whole UK, we provide unbiased, unrestricted guidance – considering a broad range of retail investment and mortgage products from across the whole market.

Million
£ 0

worth of client assets managed by our expert team

Years
0 +

of providing first class financial advice, across a wide range of products

Out of 5
0

rating, based on a recent customer survey

Treating customers fairly is a value that has been enshrined in our business since its inception in 1970.

David Hyman

Managing Director

How we work

Our approach is built on clarity, collaboration, and long-term partnership – designed to help you make confident financial decisions at every stage.

Getting in touch & meeting

We start with a conversation. Whether by phone, video, or in person, our initial meeting is all about understanding you – your goals, values, and current financial picture. There’s no obligation; it’s simply an opportunity to explore whether we’re the right fit for your needs.

Your financial planning

Once we understand your priorities, we craft a tailored financial plan designed to support your short and long term needs/ aspirations. This includes investment strategies, risk management, tax planning, and retirement goals – always aligned with your personal circumstances and preferences.

Regular investment reviews

Your financial journey is ongoing, and so is our commitment. We schedule regular reviews to track progress, adapt to life changes, and adjust your strategy as needed. These reviews help ensure your plan remains aligned with your evolving goals and market conditions.

Our work

Some of the companies and product providers we work with

We are Directly Authorised by the FCA. We will make product recommendations from the whole of the market. Selecting the best company for your needs.

AJ Bell
Legal & General
Halifax
Santander
AVIVA
HSBC

Get in touch today

Taking the first step toward securing your financial future starts with a conversation. Whether you have a specific question or simply want to explore your options, we’re here to help. Reach out to schedule a no-obligation chat – we’d be delighted to learn more about your goals and how we can support you.